About Me

About Me

I am an experienced Creative Operations Specialist and Transformation Consultant with a proven track record of achieving objectives and contributing to enterprise-wide strategy development. Skilled in driving success by overseeing all aspects of scoping, budgeting, implementation, optimization, and evaluation. Able to cultivate strong internal and external relationships with creative teams and vendors to deliver desired results on time and on budget. 

Current Role

I work at SYPartners in New York as a Program Director and Transformation Consultant, where I am responsible for running programs that achieve cultural change within large organizations. From developing a new Purpose, Vision, and Values for a company of 300,000 global employees, to prototyping new customer experience touchpoints in one of the largest pharmacy chains in the US, to launching leadership training initiatives within companies that are some of the most common household names.

Past Experience

Prior to my current role, I served as SVP of Integrated Production and Operations at Lippe-Taylor Inc. and Shop PR in New York. In this position, I revamped production processes for digital, video, and social media development, leading to improved project delivery times and quality output. I also led the redevelopment of the in-house studio workflow and established partnerships with reliable vendors, resulting in increased efficiency in content production. I am proud to have established and maintained strong relationships with clients and vendors, leading to improved project success rates and increased client satisfaction.

Before that, I worked at DDB New York for over a decade, serving as Director of Digital Operations.

Professional Focus

My professional focus lies in operations and strategy. I am passionate about creating teams that can thrive together, and work together in any environment. I have a deep commitment to the balance and flow of work.

Education & Qualifications

I hold a Bachelor of Fine Arts in Film and Television Production from the Tisch School of the Arts, with a minor in Computer Applications from New York University.

Key Achievements

• Achieved cultural change within large organizations, from developing a new Purpose, Vision, and Values for a company of 300,000 global employees, to prototyping new customer experience touchpoints in one of the largest pharmacy chains in the US, to launching leadership training initiatives within companies that are some of the most common household names.
  
• Successfully built and expanded the digital team within a traditional agency as the right hand to Chief Digital Officer North America, growing it from a team of two to 110+ people. Achieved a 70% engagement rate with the agency's digital strategy and production services among our clients.
  
• Managed billings and resourcing for all creative and digital projects at a boutique PR firm, resulting in a 30% increase in profit for monthly billings year-over-year.