Some Of The Brands I've Worked With

Consciously shaping the direction of a project is critical to start from the very earliest stages, it starts with the first conversations you may have about the work. Asking the right questions, meeting with the right stakeholders, and understanding the conditions are the first important steps to creating the right plan.

Process shouldn't exist for the sake of process, it should be there to make the work more efficient and help people accomplish their goals. I believe that the operations of a business can thrive with constant innovation through understanding its unique needs.

I have built my leadership skills over more than 20 years of experience, learning how to lead and run a healthy team from some amazing mentors, and role models. Finding the right balance of empathy and compassion along with providing realistic expectations and feedback are foundations of leading a team.

Managing a program goes well beyond the use of tools and processes. It is about learning the needs of the client or stakeholders, and understanding the constraints, as well as the ambition of the work. Once you have all of those pieces of information, you can assemble the right team, and plan the work accordingly.

Relationship building is one of the most important elements of delivering on any project. Building rapport and empathy with an individual or group can enable a richer mutual understanding, and a better flow of communication about the work you are trying to deliver together. Partnership is everything.

There's something magical that happens when you can pull together a multichannel program including photography, illustration, typeseting, printed materials, digital assets, social media and anything else a creative team might dream up. Even better is when you can pull together the right partners and create it all in an integrated and efficient way so that it all ties together and gives you material to use across the channels simultaneously. The right partners, vendors, and mindset are all key to getting this done.